I want to be French? Or do I?

Posted on | October 13, 2006

In a desperate attempt to sell more wine the French have hit on a terrific idea - make everyone believe that they really want to be French! Of course, the only thing wrong with this is that the French don’t want to drink French wine. Maybe it’s really a very clever way of bolstering declining domestic sales by encouraging the French loving Brits to cross over the Channel even sooner than their retirement age and start glugging back the surpluses before they’re turned into ethanol.

I wonder who came up with this original idea and one might also wonder at the cost of this exercise? Are French wine producers getting value for money? The link to the comment about this should produce a wry smile on your lips and many thanks to Marcel Berlins. HERE.

It appears that two main pieces of evidence the pollsters use for the fact that most British citizens really want to be French is that they are more able to recognise the Eiffel Tower than the rather tatty Blackpool tower and even more surprising was the claimed impact of a movie about living amidst a French vineyard which hasn’t quite yet made it on general release in the UK.

Soon it will be the wine producers of Australia, South Africa, Italy, Germany, India et al who will all be claiming on the basis of slender but probably more convincing evidence that we really want to be denizens of their country because we drink Fosters, frame our photographs in ostrich eggshell mosaics, want to own a Ferrari, are partial to Wagner, or more especially because the favourite food in the UK is curry - chicken tikka masala being the No.1 dish.

You are what you eat, people tell you, but are you what you drink?

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